What's Songza, And Why Is Google Buying It For A Rumoured $39m?
Songza hasn't launched exterior the US and Canada, so it's not very well-known exterior North America. Whereas my website reported price is small beans to Google, it might be a very important acquisition for the corporate's streaming music ambitions. What's Songza, then? More inspiring ideas as Android and iOS apps, Songza has a staff of individuals creating playlists to match various occasions of the day and week; activities (from working out and driving to cooking and "being single"); and even completely different weather situations.
In Read the Full Document , this may not sound that special. That is what Google is shopping for: a well-liked personalised radio app with a workforce of playlist curators, and lots of knowledge on how folks have been listening to that music - by no means underestimate the significance of data in a Google acquisition. For now, mouse click the next document will continue as a standalone app.
Songza may also bring Google some classes on charging for streaming music. 0.99 a week for customers to remove advertisements and be capable to skip extra songs. 9.Ninety nine a month within the US - that translates to £9.99 in the UK, matching Spotify, Deezer and different rivals - although Google can also be making ready to launch a second subscription service under YouTube's brand.
Songza could be useful for both, as they fight to construct up a head of steam against competitors from Spotify, Deezer, Rdio and different streaming services, together with the now Apple-owned Beats Music. In 2008, it was bought by a digital music store referred to as Amie Street, which in flip was acquired by Amazon in September 2010. The team behind Songza stayed unbiased, and finally relaunched as apps with the Music Concierge feature. This text accommodates affiliate hyperlinks, which means we may earn a small fee if a reader clicks by and makes a purchase order. All our journalism is independent and is in no way influenced by any advertiser or industrial initiative. The hyperlinks are powered by Skimlinks. By clicking on an affiliate hyperlink, you accept that Skimlinks cookies will be set.
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